● Vendor Intelligence Platform
Make better decisions with real-time insights drawn from anonymized data across thousands of technology stacks, financial systems, and SaaS environments.
● What's Included
Every Channel Intelligence subscription includes full access to all six intelligence dashboards, your initial market assessment report, and ongoing analyst access — all in one platform.
STAGE 01
Your first deliverable: a full intelligence report on your market position, competitive vulnerabilities, and the displacement signals already active in your category.
STAGE 02
Full access to all six live intelligence dashboards with continuous monitoring and real-time data updates across your categories.
STAGE 03
When the dashboard data points to a decision, our analysts go deeper. Dedicated research, strategy briefings, and custom analysis on demand.
● The Intelligence Dashboards
Each dashboard provides a distinct lens on market performance — from broad category trends to individual product scoring to contract benchmarks. Together they form a complete picture of your competitive position.
Tracks product adoption, spending patterns, and category changes across the MSP ecosystem in real time. AI turns billions of MSP transactions into executive-ready briefings — no analyst hours required.
Track your competitive rank and share shifts within your specific product category. See your rank, track displacement in real time, and know when a competitor is gaining ground before it shows up in your pipeline.
Objective product scoring across 70,000+ products based on real MSP usage, spend, and review data.
Track how MSPs actually feel about your product and your competitors. Sentiment movement, driver analysis, and review trend monitoring.
Benchmarks from 87,000+ analyzed contracts reveal how your pricing, terms, and contract structure compare to market reality.
Deep profiling of the MSP buyer — spending behavior, stack composition, company demographics, and purchase triggers.
● Custom Research & Analysis
Our research team goes beyond the platform data to provide tailored analysis for your most critical decisions. Replace guesswork and internal assumptions with objective data from tens of thousands of users and billions in tracked spend.
Evidence-based benchmarking against real contractual data. Quantified market share shifts, competitive displacement tracking, and deep-tier product performance analysis.
Roadmap validation, evidence-based pricing analysis, and risk identification through category evolution and forward-looking demand signals.
“This replaces anecdotal win-loss stories with objective data from tens of thousands of users and billions in spend.”
– Kevin Lancaster, CEO of Channel Program
● Engagement Options
Every vendor engagement starts with an assessment, grows into continuous intelligence, and deepens with analyst support where needed.
Reach MSPs who have requested portal access through in-platform messaging. Build relationships where the channel is already active.
Aggregate reviews, engagement signals, and platform data to power AI-driven insights within your Strata dashboard.
For board-level decisions, M&A validation, pricing redesign, or competitive repositioning that requires deeper analyst work.
Pricing is based on ARR — so Strata delivers the same depth of intelligence at a price that fits where you are.