● Vendor Intelligence Platform

The channel's only real-time intelligence platform. Built on real MSP spend, stacks, and contracts, not surveys.

Make better decisions with real-time insights drawn from anonymized data across thousands of technology stacks, financial systems, and SaaS environments.

Active users
0 K+
Products tracked
0 K+
Transactions
0 M+
Spend analyzed
0 B+
Contracts
0 K+
Product reviews
0 K+

● What's Included

Everything in your subscription

Every Channel Intelligence subscription includes full access to all six intelligence dashboards, your initial market assessment report, and ongoing analyst access — all in one platform.

STAGE 01

Kick-Off Assessment

Your first deliverable: a full intelligence report on your market position, competitive vulnerabilities, and the displacement signals already active in your category.

STAGE 02

Vendor Intelligence Platform Access

Full access to all six live intelligence dashboards with continuous monitoring and real-time data updates across your categories.

STAGE 03

Analyst Support

When the dashboard data points to a decision, our analysts go deeper. Dedicated research, strategy briefings, and custom analysis on demand.

● The Intelligence Dashboards

Six views of the market, always live

Each dashboard provides a distinct lens on market performance — from broad category trends to individual product scoring to contract benchmarks. Together they form a complete picture of your competitive position.

📈 Market Intelligence
Live

Tracks product adoption, spending patterns, and category changes across the MSP ecosystem in real time. AI turns billions of MSP transactions into executive-ready briefings — no analyst hours required.

Product adoption trackingReal-time
AI-synthesized narrativesDaily
Global trend analysisMulti-dimensional
Growth opportunity signalsLive
🏆 Category Intelligence
Live

Track your competitive rank and share shifts within your specific product category. See your rank, track displacement in real time, and know when a competitor is gaining ground before it shows up in your pipeline.

Market share rankingUpdated weekly
Competitor comparisonHead-to-head
Category growth rateReal-time
Displacement trackingLive alerts
Product Intelligence
Live

Objective product scoring across 70,000+ products based on real MSP usage, spend, and review data.

Objective product score0–10 scale
Feature comparison matrixLive
Adoption velocityReal-time
Use-case coverageMapped
💬 Sentiment Intelligence
Live

Track how MSPs actually feel about your product and your competitors. Sentiment movement, driver analysis, and review trend monitoring.

Overall sentiment score1–10 scale
Key driver breakdownAutomated
Trend over timeHistorical
Competitor sentiment gapReal-time
📋 Contract Intelligence
Live

Benchmarks from 87,000+ analyzed contracts reveal how your pricing, terms, and contract structure compare to market reality.

Average contract termBy category
Pricing benchmarks87K+ contracts
Renewal rate trendsLive
Churn risk signalsPredictive
👥 Customer Intelligence
Live

Deep profiling of the MSP buyer — spending behavior, stack composition, company demographics, and purchase triggers.

Buyer persona profiles10K+ MSPs
Stack composition dataFull visibility
Spend behavior patternsReal-time
Purchase trigger signalsPredictive

● Custom Research & Analysis

Deeper analysis when you need it

Our research team goes beyond the platform data to provide tailored analysis for your most critical decisions. Replace guesswork and internal assumptions with objective data from tens of thousands of users and billions in tracked spend.

Competitive Strategy & Benchmarking

Evidence-based benchmarking against real contractual data. Quantified market share shifts, competitive displacement tracking, and deep-tier product performance analysis.

Product & Category Intelligence

Roadmap validation, evidence-based pricing analysis, and risk identification through category evolution and forward-looking demand signals.

“This replaces anecdotal win-loss stories with objective data from tens of thousands of users and billions in spend.”

– Kevin Lancaster, CEO of Channel Program

● Engagement Options

Work with Channel Program your way

Every vendor engagement starts with an assessment, grows into continuous intelligence, and deepens with analyst support where needed.

Included

In-Platform Engagement

Reach MSPs who have requested portal access through in-platform messaging. Build relationships where the channel is already active.

Included

AI-Powered Insight Layer

Aggregate reviews, engagement signals, and platform data to power AI-driven insights within your Strata dashboard.

Add-On

Custom Research & Analyst Engagement

For board-level decisions, M&A validation, pricing redesign, or competitive repositioning that requires deeper analyst work.

Find the right package for your stage

Pricing is based on ARR — so Strata delivers the same depth of intelligence at a price that fits where you are.